Sultan Alaswad Alenazi
Department of Marketing, College of Business, King Saud University, Riyadh 11362, Saudi ArabiaPublications
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Review Article
Green marketing and export competitiveness of Saudi agro-food products: Analyzing environmental branding as a driver of trade
Author(s): Sultan Alaswad Alenazi*
Sustainability-driven marketing has become increasingly central to global agro-food trade, where environmental credentials serve as critical signals of quality and responsibility. While eco-labelling, sustainable packaging, and carbon neutral certifications have been widely studied in Western and Asian contexts, limited evidence exists for how these strategies influence export competitiveness in Middle Eastern economies. This study addresses this gap by examining the role of green marketing practices in enhancing the competitiveness of Saudi agro-food exports, situated within the broader policy framework of Saudi Vision 2030. A mixed-method design was employed. Primary data were collected through a structured survey of 120 Saudi agro-food exporters, supplemented by expert evaluations for multi-criteria decision-making (MCDM). Statistical analyses, including correlation, regression, an.. Read More»
DOI: 10.5281/zenodo.200428